Blog · Podcast · Courses ✦ Made by humans, mostly

Create freedom
(and money) from
an online business.

Create awesome content. Grow an audience of fanatics. Make more money doing stuff you love on the internet — without the sleazy parts.

159
podcast episodes
248
blog posts
9
years doing this
[ welcome video ]
hey, I'm Pete —
welcome in.
▶  play intro
PODCAST GUESTS ⟶
Seth GodinGlen AllsoppKate AhlGrant SabatierJamila SouffrantTalaat McNeelyAlex & LaurenSeth GodinGlen AllsoppKate AhlGrant SabatierJamila SouffrantTalaat McNeelyAlex & Lauren
FREE · 2 MINUTE READ

The Lightning Writing Checklist.

The exact 8-step process I use to crank out a blog post in under an hour — that humans and algorithms actually like.

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LIGHTNING_WRITING.PDF
Crank out a post
in under 60 min.
  • Brain-dump the messy draft
  • Write 3-5 honest headlines
  • Outline before you write
  • Write the intro LAST
  • Write like you talk
  • Cut 20% of the words
  • Add ONE strong CTA
  • Hit publish (yes, today)
PICK YOUR PATH

Three ways to actually start.

Whatever stage you're in, there's a free or cheap thing here designed to get you unstuck — today, not someday.

01 / START FREE COURSE
[ COURSE PREVIEW ]

Start a new blog

The New Blogger Bootcamp — a free course that walks you from zero to published, with videos, examples, and zero fluff.

Grab the Bootcamp
02 / MAKE TEMPLATES
[ TEMPLATE STACK ]

Produce content faster

The 1HR Blog Post templates have helped thousands of creators create faster (and better).

See the templates
03 / LAUNCH CHECKLIST
[ CHECKLIST PDF ]

Launch a podcast

The Podcast Launch Checklist. The one I wish someone gave me before episode 1.

Gimme the checklist
FROM THE BLOG

Popular field notes.

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PODCAST

159 conversations with the world's best creators.

Long-form chats with bloggers, podcasters, YouTubers, and creators who built it without burning out.

HI, I'M PETE

Every blogger can make a difference — and an income.

I'm Pete McPherson, founder of Do You Even Blog. We believe "blogs about blogging" need more transparency and more authenticity — and that it's possible to be honest and highly profitable at the same time. We're here to fight blog mediocrity and help bloggers make more money doing better work.

More about Pete
NEXT STEP

Okay. Let's
get to work.

Pick whatever feels least scary. Start there. The rest will figure itself out.