The "Copywriting Trifecta" That'll Help You STAND OUT: Kira Hug
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Pete McPherson Last updated 
Ah yes, words!
Whether or not you think of words as “CoPyWrItInG” or not—they’re important.
Even SMALL tweaks to words you use in front of your audience could be the difference between…
“zomg I need this. I feel like you’re speaking just to ME.”
or…
“zomg back to Facebook.” *closes browser tab.
Today, I’m joined by Copywriting Jedi Master Kira Hug ???? host of The Copywriter Club podcast, personal branding know-it-all (in a good way), and all-around awesome person.
I sincerely hope this episdode inspires you to go BACK to your “initial touch points of your brand” and change stuff.
(that sounded uber professional didn’t it?? I really just be “go update your damn home page to be more interesting and in line with your BRAND.“)
\>_<
Enjoy!
Listen to my episode with copywriter Kira Hug:
or listen on Apple Podcasts \ Google Podcasts \ Spotify
Here’s a few more copywriting resources for you:
- My post/podcast with Spencer was great: How to Get People to Want What You Sell (via Copywriting & Persuasion)
- 1HR BLOG POST: My templates that’ll help you produce content way faster---it’s worth noting that I LOVE using a simple AIDA framework for my intros :)